vita espresso
PROJECT OVERVIEW
Translating Caffè Vita’s visual identity into a compact commercial espresso machine.
Team
Solo
duration
10 Weeks
Collaborator
Tactile
Visual brand language
Brand Summary
Caffè Vita is a Seattle based coffee roasting company committed to serving high-quality coffee while supporting a responsible and transparent coffee supply chain.
- Intentional
- Crafted
- Grounded
Environment Aesthetic
Product + Packaging
Color + Branding
form language
1st Read Forms
Mechanical & Weighted
2nd Read Forms
Bold Lines & Subdivision
3rd Read Forms
Simple Surfacing & Edge Details
